What is RAG?

RAG is how AI tools get current information. Instead of only knowing what they learned in training (which has a cutoff date), RAG lets AI search the web right now and include that information in answers. Perplexity does this for every query.

With RAG, your current website content can appear in AI responses today, not years from now when AI is retrained. If you update your services or hours, RAG-enabled AI tools can find that new information immediately. Your web presence matters NOW.

Perplexity uses RAG for everything. ChatGPT with browsing mode uses RAG. Google's AI Overviews use a form of RAG. Microsoft Copilot uses RAG. Basically, any AI tool that cites current sources is using some form of RAG.

Keep your website current, RAG finds today's content. Make content easy to parse: clear structure, direct answers. Be crawlable: no blocks that prevent AI from accessing your pages. Answer specific questions that people ask in conversational language.