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#2 Freelance WordPress Designer Clutch Oct 2026

Redesign

Website Redesign

Turn an outdated website into a modern, high-performing asset. Strategic redesigns that preserve your SEO equity while dramatically improving user experience and conversions.

17 Years Experience 300+ Businesses Helped 5 Stars (44 Google Reviews, Spain + Colorado Springs)

How I build your website

From kickoff to launch in 4 weeks for a Local Website or 6 weeks for a Multi-City Website, with first designs in week 2.

Discovery & strategy

I research your competitors, understand your customers, and plan a site structure that converts visitors into leads.

Design & build

Custom design tailored to your brand. Mobile-first, built and tested for speed, and made for both users and search engines.

Content & SEO

Every page is written to sell and optimized to rank. No filler content. Every word earns its place.

Launch & support

Final review, a live training session (recorded for you), and launch, with your measured speed numbers in writing. Then 90 days of support: bug fixes, small tweaks and questions answered.

Redesign Process
Kristian working on marketing strategy
Who you're hiring

Why should you trust me?

My agency was a Google ActΓ­vate success story.

I didn't learn SEO from a blog. I've worked in digital marketing for 17 years, 15 of them running my own agency. Google featured that agency, KREAKTIVE, in a Google ActΓ­vate story (screenshot, Oct 2026) after I took their ActΓ­vate digital marketing course. I moved to Colorado Springs in 2023 and brought KREAKTIVE with me (it operated as Digital Marketing Services until 2026). Today I use the same skills to get Colorado small businesses found on Google and AI search.

Kristian, featured in a Google ActΓ­vate success story

Before you hire anyone

Website redesign red flags

A redesign should improve what you have, not destroy it. Too many businesses lose their existing Google traffic, break their contact forms, and end up with a prettier website that actually performs worse. Before you hire someone for a redesign, check for these:

They want to throw everything away and start fresh

Your current site has data: which pages bring you visitors, which ones get people to call, which ones Google already ranks. A designer who wants to scrap it all is ignoring evidence that should drive every decision in your new site.

They don't look at what's already working

Before changing anything, ask: "Which pages on my current site bring in the most business?" If your designer hasn't looked at your analytics before proposing changes, they're redesigning based on their taste, not your results.

They never mention your Google rankings

If your current site ranks well for certain searches, a redesign can destroy that overnight. Ask: "How will you make sure I don't lose the Google traffic I already have?" If they look surprised by the question, they've never thought about it.

Ask: "What happens to all my old page links?"

Every link anyone has ever shared to your website, every bookmark, every Google result: these all point to your current pages. If those links lead to dead ends after the redesign, you lose all of that traffic. A good redesigner has a plan for this.

They don't have a plan for your existing content

Your blog posts, case studies, and landing pages have been quietly working for you. If there's no plan for what content moves to the new site, what gets combined, and what gets removed, you'll lose pages that were bringing you leads without realizing it.

They never ask how your current site converts

If they haven't looked at how many people fill out your contact form, how many bounce, or where visitors drop off, how do they know the new design will do better? "It'll look more modern" is not a reason to redesign.

They focus on looks, not speed

Your old website might be ugly, but if it loads in 2 seconds and the new one takes 6, you've traded a cosmetic upgrade for lost customers. Ask: "Will my new site load faster than my current one?" If they can't commit to that, be careful.

They won't agree to measurable goals

"A modern-looking website" is not a success metric. Before the redesign starts, agree on specifics: How fast should it load? How many leads should it generate? If they resist putting numbers on paper, they can't be held accountable when it underperforms.

Results in 30 days
or your money back

Problems I solve every day

Sound familiar?

“My website looks like it was built 10 years ago”

An outdated website tells customers your business might be outdated too. But redesigning the wrong way can make things worse. Here's how I do it right:

  • First, figure out what's actually working on your current site so we don't lose it
  • Design a modern site that reflects how your business looks and operates today
  • Make sure every page that currently ranks on Google keeps its ranking after the switch
  • Launch with measurable goals so you can prove the new site performs better

“I'm afraid a redesign will kill my Google traffic”

That fear is justified. Plenty of businesses have lost their rankings after a careless redesign. But it's completely avoidable with the right approach:

  • Map every page that currently brings you traffic and make sure it has a home in the new site
  • Set up redirects so every old link points to the right new page
  • Preserve the content and structure that Google already rewards
  • Monitor rankings closely after launch and fix any drops immediately

“My current developer is gone and I can't even update my own site”

Being locked out of your own website is incredibly frustrating. Here's how I'll make sure that never happens again:

  • Build your new site on a platform you can actually manage yourself
  • Train you on making basic updates: text changes, new photos, blog posts
  • Give you full ownership of every account: hosting, domain, analytics, everything
  • Provide 90 days of support after launch so you're never stuck

Your site, your rules

I build on whatever platform makes sense for your business

WordPress, Shopify, custom JavaScript, headless CMS, static sites: the right choice depends on what your business actually needs, not what your developer prefers to build.

Need an online store? Shopify or WooCommerce. Content-heavy site that needs to rank? WordPress or Astro. Complex web app? React or Next.js. I'll recommend the platform that fits your budget, your team's comfort level, and your growth plans.

You should never feel locked into a platform because your developer only knows one.

Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush
Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush
Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush
Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush
Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush
Google
Google Ads
Google Analytics
HubSpot
Figma
React
Node.js
Tailwind CSS
Shopify
Webflow
Vercel
Stripe
ChatGPT
Claude
Notion
Hotjar
Microsoft Clarity
Ahrefs
Semrush

Real clients, real results

What my clients say

I worked with Kristian on my company's branding and website, and the experience was fantastic. He creatively guides you and offers multiple options until you find the perfect fit. He's always available and attentive to any changes or concerns you might have. He explains the entire process and functionality of your website every step of the way and is 100% available to answer any questions. I would definitely recommend him for his creativity, availability, and professionalism.

Laura FernΓ‘ndez

Laura FernΓ‘ndez

merairconsulting.com

Working together has been incredibly easy, and the result has left my website/portfolio exactly where I wanted it: clear, professional, and very much me. She understands your needs, contributes thoughtful ideas, and her experience is evident in every detail. Plus, she's always there to answer any questions or address any unexpected issues, which makes a huge difference.

Itsasne Acha Isasi

Itsasne Acha Isasi

itsasne.com

Featured Redesign Case Study

American Audio Visual LED stage setup with branded screens and professional lighting for corporate event production
EntertainmentEvents Web DesignRedesign

Website Redesign for a 30-Year AV Production Company in Orlando

An Orlando AV company with 5,000+ events and 30 years of experience was stuck with an outdated website that didn't match their reputation. I redesigned the entire site and wrote the content. The result: 455 organic keywords, #1 rankings in their market, and AI visibility across ChatGPT, Google AI Overview, and Gemini. I designed the full website and wrote all page content. eSEO Space handled WordPress development, technical SEO implementation, and AI Optimization strategy.

Result
455 organic keywords ranking with #1 positions and AI search visibility across 4 platforms
455
Organic Keywords
21
AI Mentions
27
AI Cited Pages
View Case Study

Redesign Case Studies

4
Redesign Case Studies
9
Industries
3
Cities
4
States
100%
Success Rate

Simply works for your small business

Small Business Website Redesigns That Protect What Works

I audit your current site, preserve your search rankings, and rebuild everything faster, cleaner, and designed to convert.

Audit before touching anything

Nothing valuable gets lost in the transition

Some pages drive traffic and leads. Others are dead weight. I figure out which is which before I touch a single line of code.

Protect your rankings

Your Google rankings survive the redesign

Most redesigns destroy SEO because nobody maps old URLs to new ones. I create a complete redirect map so every page that ranks today points to the right page tomorrow.

Make it blazing fast

Target 96+ PageSpeed, faster than competitors

If your current site scores 40 on PageSpeed, visitors feel it. I build with modern techniques that target 96+ scores. The speed difference is immediate.

Phone-first rebuild

Looks and works perfectly on every device

Over 60% of your visitors are on mobile. If your current site was designed for desktop and 'made responsive' as an afterthought, mobile users are struggling.

Watch it for 30 days

I catch issues before they cost you customers

The first 30 days after a redesign are critical. I monitor analytics, rankings, forms, and speed daily. If something dips, I fix it.

Train you on everything

You know how to manage your own website

I walk you through how to update content, add pages, and check analytics. The session is recorded so you can reference it later.

30-Day Proof Period

30-Day Proof Period: a written list of what I'll ship, or your deposit back

Before you pay a cent, I put in writing the milestones I'll ship in the first 30 days. If I miss any of it, you get your deposit back. Your website, your content, your domain: full admin access, nothing locked away.

Always Included in Every Website

Designed to convert visitors into leads Professional copywriting included Speed-tested, with measured numbers at launch SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support Designed to convert visitors into leads Professional copywriting included Speed-tested, with measured numbers at launch SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support Designed to convert visitors into leads Professional copywriting included Speed-tested, with measured numbers at launch SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support Designed to convert visitors into leads Professional copywriting included Speed-tested, with measured numbers at launch SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support Designed to convert visitors into leads Professional copywriting included Speed-tested, with measured numbers at launch SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support Designed to convert visitors into leads Professional copywriting included Speed-tested, with measured numbers at launch SEO-ready from day one GA4 + Search Console setup Mobile-optimized on every device Full admin access, nothing locked away Training so you're never stuck 90 days post-launch support

Why KREAKTIVE?

KREAKTIVE vs Agency vs DIY

An honest comparison so you can decide what's right for your business.

Recommended
DMS

Performance-built. SEO-ready.

From $4,700

  • Speed-tested, with measured numbers delivered at launch
  • SEO foundation built in from day one
  • 30-Day Proof Period: a written list of what I'll ship, or your deposit back
30-Day Proof Period Deliverables in Writing
Typical Web Agency

Often priced after a sales call.

$1,375-$49,999 in Colorado Springs

  • Most don't publish full pricing
  • Copywriting often not specified
  • Some host your site on their servers, so ask who owns it
DIY (Wix/Squarespace)

Quick start. Low ceiling.

Builder plan + your time

  • Drag-and-drop simplicity
  • Limited performance and SEO control
  • Locked into platform ecosystem

Business Terms

6 comparisons
KREAKTIVE

Project investment

From $4,700 (one-time)

Contract length

One-time project, then hosting from $230/yr or a care plan

Who does the work

Kristian, directly (a development partner on some larger builds)

Communication

Direct access, prompt replies

Hidden costs

None. Transparent pricing.

What you own when done

Everything: code, content, accounts

Agency

Project investment

$1,375-$49,999 in Colorado Springs

Contract length

Varies by agency

Who does the work

Owner or an assigned team

Communication

Varies by agency

Hidden costs

Often unknown until a sales call

What you own when done

Depends on the contract

DIY

Project investment

Builder plan + your time

Contract length

N/A

Who does the work

You

Communication

Forums and documentation

Hidden costs

Your time (at your hourly rate)

What you own when done

Your content, on their platform

"Looking to get your website up to the next level, they are knowledgeable enough to do just that! They stand behind their work and give you the best experience!"
Blsm Martinez (Google review).

A separate project result: Wedding DJ Colorado, 100/100 mobile PageSpeed

Trust & Risk

7 comparisons
KREAKTIVE

Guarantee

Written 30-day milestone list, or your deposit back

Risk if it fails

Deposit back if any listed milestone does not ship

Pricing transparency

Published on website

Data and asset ownership

Fully yours: design, code, content, domain, hosting account

Reporting

Measured speed numbers at launch, GA4 and Search Console set up

Accountability

Written 30-day milestone list

Third-party ranking

#3 Freelance Web Designer on Clutch (Oct 2026)

Agency

Guarantee

Varies by agency

Risk if it fails

Depends on the contract term

Pricing transparency

Often "call for a quote"

Data and asset ownership

Depends on the contract

Reporting

Varies by agency

Accountability

Contract terms, when published

Third-party ranking

Varies

DIY

Guarantee

None

Risk if it fails

Lost months of your time

Pricing transparency

Clear tool pricing

Data and asset ownership

Your content, on their platform

Reporting

Self-interpreted analytics

Accountability

Only yourself

Third-party ranking

N/A

Results & Quality

5 comparisons
KREAKTIVE

Delivery timeline

4 weeks (Local Website) or 6 weeks (Multi-City Website)

Page speed

Speed-tested, measured numbers at launch (no score promised)

SEO foundation

Built in: schema, meta, sitemap, speed

Revision rounds

3 rounds, then we keep going within the agreed direction

Code ownership

You own the code, and everything else

Agency

Delivery timeline

Varies by agency

Page speed

Ask to see measured numbers

SEO foundation

Ask what "SEO-ready" includes

Revision rounds

Set by each contract

Code ownership

Ask who owns the code and hosting

DIY

Delivery timeline

Depends on your availability

Page speed

Depends on the template and apps

SEO foundation

Basic, built into the builder

Revision rounds

As many as you have time for

Code ownership

Locked in platform

Choose KREAKTIVE if...

You want a site built and tested for speed, with an SEO foundation, that you actually own. You get a training session on how to update your text and photos yourself. A small change shouldn't mean a call to me.

Choose DIY if...

You need a simple site fast and have time to learn a builder. Works for basic brochure sites, but you'll hit walls on performance and SEO.

Consider an agency if...

You need a large, complex web application with multiple developers. Expect higher costs and longer timelines.

Agency prices come from my comparison of 6 Colorado Springs web design agencies, DMS included: Organic Web Tech, SpearPoint Marketing, Thrive Agency, Infront Webworks and Intero Digital. Read the full comparison.

Start Your 30-Day Proof Period

Website projects: before you pay the deposit, I put the 30-day milestone list in writing. If I miss any item on it, you get your deposit back.

Common questions

Redesign FAQs

Quick answers to help you decide.

Not if it's done correctly. SEO preservation is built into every redesign I do. I audit every URL, map all redirects, and identify pages driving your organic traffic before anything changes. After launch, I monitor rankings daily for 30 days. Most clients see rankings hold steady or improve because the new site is faster and better structured.

A 301 redirect tells Google that a page has permanently moved from the old URL to a new one. It transfers ranking power to the new page. I create a full redirect map before launch so every old URL points correctly. Skipping this step is the number one reason businesses lose organic traffic after a redesign.

Typically 4 to 8 weeks depending on the size and complexity of the site. A 10-page brochure site redesign is faster than a 200-page site with custom functionality. I'll give you a specific timeline after reviewing your current site. The biggest variable is usually content. If you need new copy written, that adds time.

Each redesign is scoped based on the number of pages, features, content needs, and technical complexity. A straightforward brochure site redesign costs less than rebuilding a large site with custom integrations. Book a call and I'll review your current site and give you an honest quote.

I audit all your existing content before the redesign starts. Pages that perform well get migrated and improved. Pages that do nothing get consolidated or removed. If your current copy needs rewriting, I include that in the project scope. Nothing gets deleted without your approval, and every decision has a clear reason behind it.

If your site is slow, hard to navigate on phones, not generating leads, or built on outdated technology that limits what you can do, a redesign usually makes more sense than patching problems. Small updates work when the foundation is solid but the content or design feels dated. I'll tell you honestly which approach makes sense for your situation.

FAQ illustration

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Redesign Insights & Guides

Latest articles on redesign strategy and best practices.

More ways I can help

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Kristian Kreaktive at a Google event

Your strategist

Kristian Kreaktive

Founder & Lead Strategist at KREAKTIVE

#1 Freelance Digital Strategy Expert on Clutch (Oct 2026). 17 years in digital marketing, 15 of them running his own agency, building websites and SEO strategies that bring real results for small businesses.

#1 Freelance Digital Strategy Expert (Oct 2026) Ranked #1 Freelance Digital Strategy Expert on Clutch, Oct 2026 #3 Freelance Web Designer (Oct 2026) Ranked #3 Freelance Web Designer on Clutch, Oct 2026 Featured by Google Google ActΓ­vate Success Story (Google) 5.0 Google rating from 44 Google reviews: 24 on the KREAKTIVE profile (Spain) and 20 on the DMS profile (Colorado Springs)
Learn more about my approach

Results in 30 days or your money back. Before you pay a cent, I put in writing exactly what I'll ship.