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SEO strategy built for online stores. Product page optimization, category structure, and technical SEO that drives qualified buyers to your products.
8 steps. No mystery. No confusion.
Figure out how you make money
Before touching your website: which jobs are profitable? Which calls do you want more of? How do people find you now? If I don't know what a good lead looks like, SEO turns into guesswork.
Make sure leads can be tracked
GA4 and Search Console, plus form tracking and basic lead tracking events, so we can see which enquiries came from Google. If I can't see leads turning into money, everything else is noise.
Fix what quietly costs you leads
Pages that load too slow, confusing service descriptions, missing trust signals, contact info buried or inconsistent. A small fix here often produces more revenue than months of "content."
Go after searches that mean business
Emergency and high-intent searches, location-specific searches, problem-based searches. I'd rather rank for 10 keywords that produce calls than 1,000 that don't.
Build pages people actually want to read
Service pages that answer real buyer questions, location pages that prove you're actually local, content that reduces doubt and gets the phone ringing.
Make Google trust you more
Cleaning up citations, strengthening your Google Business Profile, earning real links and mentions. No tricks, shortcuts or spam.
Watch what turns into money
Rankings get checked and traffic gets monitored, but calls and booked jobs matter most. If something brings the wrong leads, I adjust. If something works, I double down.
Straight talk
No fluff reports. "This page is working, let's expand it." "These calls aren't closing, intake needs fixing." "This keyword looks good but isn't worth the effort." If something isn't paying off, I say it.
My agency was a Google Actívate success story.
I didn't learn SEO from a blog. I've worked in digital marketing for 17 years, 15 of them running my own agency. Google featured that agency, KREAKTIVE, in a Google Actívate story (screenshot, Oct 2026) after I took their Actívate digital marketing course. I moved to Colorado Springs in 2023 and brought KREAKTIVE with me (it operated as Digital Marketing Services until 2026). Today I use the same skills to get Colorado small businesses found on Google and AI search.
"Kristian makes amazing websites!! I highly recommend his services."
"The best content creator, branding, and logo specialist in Colorado Springs"
"I worked with Kristian on my company's branding and website, and the experience was fantastic. He creatively guides you and offers multiple options until you find the perfect fit. He's always available and attentive to any changes or concerns you might have. He explains the entire process and functionality of your website every step of the way and is 100% available to answer any questions. I would definitely recommend him for his creativity, availability, and professionalism."
"I couldn't be more satisfied with Kristian's work in creating my clinic's website. His knowledge is top-notch. At first, I struggled to understand the process, but thanks to his patience and experience, everything came together perfectly. The result is very, very good: a functional, attractive website perfectly tailored to my needs. He's also always willing to help and contribute valuable ideas. If you're looking for someone who truly knows what they're doing and will be 100% involved in your project, Kreaktive is the best choice. Highly recommended! Thank you for your work :)"
"When undertaking a project to create a professional image without losing that personal touch, a good design is essential. At Kreaktive, they provided us with all the care and dedication expected of a professional, without losing the good taste and originality that can make a difference in a business. The service is unbeatable and highly recommended."
"Perfect for the presentation of my latest project. Both its designs and its innovation in the field stand out from other platforms. The care is evident in the small details. I highly recommend it!"
"When we want to create a website for our business, whatever its size, we first think about its appearance and content. Generally, the designer takes care of the look and the client of the content (photos, text, etc.). Nothing new there. Kreaktive is a company that provides you with a commercial and strategic vision so that the website, or any other form of advertising, fulfills its purpose and doesn't become a mere decorative showcase. I must also highlight their excellent personal service and approachability... but above all, their professionalism! Kreaktive provided me with numerous perspectives and logical ideas that had never crossed my mind."
"Fantastic partner for branding, web, and marketing tasks. They adapt to the size of the project and centralize solutions for needs across multiple areas."
"Creativity, quality, and passion for their work. Fresh ideas and a tastefully designed final product. 100% recommended"
"Fresh ideas and demonstrable experience in the sector. As the name suggests, creativity abounds. Highly recommended!"
"Highly recommended! Their ideas and attention to detail brought our logo to life, and that wasn't easy. Thank you so much for everything. We'll definitely be back."
"Always very attentive and with excellent customer service. Highly recommended."
Before you hire anyone
Getting an online store to rank on Google is very different from ranking a regular website. The person you hire needs to understand how people shop online, not just how to write blog posts. Before you invest in e-commerce SEO, check for these:
Someone searching "buy Nike Air Max size 10" is ready to buy. They don't want to read 1,000 words. If your SEO provider is stuffing product pages with blog-style content, they don't understand how online shoppers behave.
Your category pages ("Men's Running Shoes," "Kitchen Appliances") often bring in more search traffic than any single product. If they're only working on product pages and ignoring how your store is organized, they're missing the bigger opportunity.
Search for any popular product on Google. See how some results show the price, availability, and review stars right in the listing? Those get way more clicks. If your products aren't showing that information, you're losing clicks to competitors who do.
Traffic means nothing if nobody buys. A good e-commerce SEO provider can show you exactly how much revenue came from organic search for a real client. If they can only show you traffic charts, they're measuring the wrong thing.
Every online store creates duplicate pages without realizing it. Color variations, size filters, sort options: each one can create a separate page that Google sees as a copy. If they haven't brought this up, they don't understand e-commerce stores.
Online shoppers are impatient. If your product pages take more than 3 seconds to load because of uncompressed images and heavy scripts, people leave before they see the price. Ask: "How will you make my product pages faster?"
Getting 10,000 visitors who browse and leave is worse than getting 500 who buy. Ask: "How do you make sure the traffic you bring is from people ready to purchase?" If they can't answer clearly, they'll bring you window shoppers.
SEO takes months to build. If they're not preparing your holiday and seasonal pages months before the rush, you'll watch your competitors take all the search traffic while your pages are still too new to rank.
Problems I solve every day
If your products don't show up in organic search, every sale costs you ad money. Here's how I'll break that cycle:
Traffic without sales usually means you're attracting browsers, not buyers. Here's how I'll fix that:
Google Shopping results get some of the highest click-through rates in e-commerce. If you're not there, you're handing those clicks to competitors:
My tools
I pay for both Semrush and Ahrefs and compare them, because their data sometimes really differ. I use Local Falcon for grid scans: one search, checked from many points across a service area, because when you search for your own business you'll often rank #1 simply because Google knows where you're searching from. I also pay for BrightLocal and Whitespark, two local SEO tools.
The free ones matter just as much. Semrush positions are modelled, so I confirm movement in Google Search Console before I quote a number. GA4 shows what visitors do, and PageSpeed Insights measures speed. I have no affiliate deal with any of these companies.
I designed Tycoon Games' online store and set its SEO strategy in 2024. See the four design decisions and dated Semrush numbers from launch. eSEO Space did the development. I did the store design (UI/UX) and the SEO strategy.
I designed Tycoon Games' online store and set its SEO strategy in 2024. See the four design decisions and dated Semrush numbers from launch.
My 2024 store design ran from fall 2024 to spring 2026, with no lasting drop in estimated organic traffic
Always Included in Every SEO Package
Plans, prices, the 30-Day Proof Period and how I compare to agencies are on the SEO pricing page
Common questions
Quick answers to help you decide.
Regular SEO optimizes a handful of service pages and blog posts. E-commerce SEO deals with hundreds or thousands of product pages, category structures, faceted navigation, duplicate content from filters, and product schema markup. The technical complexity is higher, and the strategy revolves around buying intent, not just informational searches.
Shopify, WooCommerce, BigCommerce, Magento, custom-built stores. The platform matters less than the strategy. That said, each platform has specific technical limitations and SEO quirks I account for. Shopify handles canonical tags differently than WooCommerce. Magento has layered navigation issues. I adjust the approach to fit your platform.
Yes. Product feed optimization is part of e-commerce SEO. I structure your product data for Google Shopping, Meta Catalog, and other comparison engines. Clean titles, accurate categories, proper GTINs, and optimized images make the difference between your products showing up in Shopping results or getting buried.
Unique product descriptions (not manufacturer copy-paste), proper schema markup for price, availability, and reviews, optimized title tags and meta descriptions, internal linking from relevant category pages, and image optimization with descriptive alt text. The goal is getting each product page to rank for what someone would actually type when ready to buy.
Product variations (size, color, material) create duplicate content problems that confuse Google. I use canonical tags, structured URL parameters, and proper indexation controls so Google understands which version to rank. For stores with thousands of SKUs, this alone can change how much of your catalog actually gets indexed.
That depends on your margins, average order value, and competition. I focus on keywords with buying intent, not just traffic volume. A product page ranking #1 for "buy [your product]" is worth more than 10,000 visitors from informational searches. I track revenue from organic search directly, so you see real dollar impact, not just ranking reports.
Most people who scroll this far are ready. Let's talk.
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More ways I can help
People are asking ChatGPT who to hire. Are you the answer? If not, you need:
Appear when people ask ChatGPT, Claude, or Perplexity for recommendations. The new frontier of search.
Is your website getting you new clients? Can you handle more? If not, you need:
Fast, beautiful websites that convert visitors into customers. Built for performance and designed to impress.
People judge your business by how you look before they read a word. Do you look pro? If not, you need:
Stand out from competitors with a memorable brand identity that resonates with your ideal customers.
Your strategist
Founder & Lead Strategist at KREAKTIVE
#1 Freelance Digital Strategy Expert on Clutch (Oct 2026). 17 years in digital marketing, 15 of them running his own agency, building websites and SEO strategies that bring real results for small businesses.
Results in 30 days or your money back. Before you pay a cent, I put in writing exactly what I'll ship.
