SEO for Freelancers and Solopreneurs

Figure out how you make money

Before touching your website: which jobs are profitable? Which calls do you want more of? How do people find you now? If I don't know what a good lead looks like, SEO turns into guesswork.

Make sure leads can be tracked

GA4 and Search Console, plus form tracking and basic lead tracking events, so we can see which enquiries came from Google. If I can't see leads turning into money, everything else is noise.

Fix what quietly costs you leads

Pages that load too slow, confusing service descriptions, missing trust signals, contact info buried or inconsistent. A small fix here often produces more revenue than months of "content."

Go after searches that mean business

Emergency and high-intent searches, location-specific searches, problem-based searches. I'd rather rank for 10 keywords that produce calls than 1,000 that don't.

Build pages people actually want to read

Service pages that answer real buyer questions, location pages that prove you're actually local, content that reduces doubt and gets the phone ringing.

Make Google trust you more

Cleaning up citations, strengthening your Google Business Profile, earning real links and mentions. No tricks, shortcuts or spam.

Watch what turns into money

Rankings get checked and traffic gets monitored, but calls and booked jobs matter most. If something brings the wrong leads, I adjust. If something works, I double down.