FeaturedHow a Forced Name Change Became the Best Thing That Happened to a Colorado Springs Epoxy Company
From invisible online to #1 across a 25-mile radius, fully booked, and expanding into commercial
Sealwise Epoxy Colorado
Construction Company SEO That Finds the Jobs Worth Ranking For
I'm Kristian, and I help contractors get calls from Google by finding the jobs people search for that no local contractor is going after.
I was in a meeting with R.N., the owner of Best Construction Brands, when they got a call from an older woman asking for accessible bathroom work. Best Construction Brands is a bathroom remodeler in Colorado Springs, and accessible bathroom work was a new market for them.
I went looking. I found people were searching for accessible, ADA and walk-in bathroom remodels, and almost no local contractor targeted it, so I built pages for it. Targeting that niche brought in $200K of accessible-bathroom projects.
That niche sat on top of the core local work. In 2024, their Google Maps ranking went from #13 to #2 in 60 days. When I published the case study in September 2024, they were generating 25 measurable leads per month from organic search.
Katee M., their project manager, said: "We were spending $10,000 a month on magazine ads and had absolutely no way to know if they were working. Now we get 25-30 leads every month from Google, we know exactly where they're coming from, and we're not spending a dime on advertising."
My work for them paused in July 2025. Their local rankings have slipped since. I ran two grid scans for "bathroom remodel" on a 15 by 15 grid across a 7-mile radius. In November 2025, the center of the grid showed four #2 pins. In October 2026, the grid shows one #2 pin, with pins mostly at 8 to 20+. I show both scans because a ranking is only true on the date you check it.
I work with remodelers, general contractors, builders and specialty trades who want the phone to ring from Google instead of from a lead platform. I'm based in Colorado Springs, where I also did the SEO for Sealwise Epoxy. I work with businesses nationally, including Bristlin Construction in Wisconsin, where my SEO strategy shaped the site and eSEO Space built it.
#1 Freelance Digital Strategy Expert Clutch Oct 2026 #2 Freelance WordPress Designer Clutch Oct 2026 #3 Freelance Web Designer Clutch Oct 2026 #4 SEO Colorado Clutch Oct 2026 About #3 Freelance SEO (Colorado) Manifest Oct 2026
18
Industries with published case studies
17
Years in digital marketing
15
Of them running my own agency
Featured SEO for Construction
ConstructionHome Services Web DesignSEO
Results of a New Website and SEO Campaign for a Construction Company in Colorado
Colorado bathroom remodeler jumped from #13 to #2 on Google Maps in 60 days with website design and SEO that uncovered a $200K untapped revenue stream.
Result
From #13 to #2 on Google Maps in 60 days
#13 β #2
Maps Ranking
60 days
Timeframe
$200K
Revenue Opportunity
Client reviews
What Construction Clients Say
"Kreative is knowledgeable, professional, and thorough with their marketing strategies. Kris' support with our website and digital marketing has strengthened our branding as a company and generates solid organic leads! Thanks Kreative!"
"Working with Kreaktive for our marketing was our best choice! Kris is attentive and very creative to our company's ever changing dynamics. Our digital visibility has skyrocketed!"
Construction SEO Challenges
You rent your leads
A client of mine was paying $50 to $100 per lead on Thumbtack and Angi. The day you stop paying, that pipeline stops with it.
Your most profitable jobs may hide in searches you never checked
Nationally, "walk in shower remodel" gets 2,900 searches a month, "accessible bathroom remodel" 590 and "ada bathroom remodel" 260 (Semrush US data, October 2026). For Best Construction Brands, one phone call pointed me at that market.
Checking your ranking from your own office fools you
When you search for your own business on Google, you'll often rank #1 because Google knows where you're searching from. I check rankings on a grid across your whole service area instead.
Ad money with no way to see what it buys
Before my work, Best Construction Brands was spending $10,000 monthly on magazine ads with zero ability to track results. If you can't tie a call to where it came from, you can't decide what to cut.
Buyer notes
What Construction Buyers Look For
Rankings with dates and a map
A ranking screenshot tells you nothing without when, for what search and where. Ask for dated grid scans, including the ones that went the wrong way, like the Best Construction Brands scans above.
The person who does the work
You work with me directly, not an account manager. When a site needs building, my development partner eSEO Space handles the development, and you work directly with me.
Questions about your money before your website
Before touching a site, I ask which jobs are profitable, which calls you want more of and how people find you now. If nobody knows what a good lead looks like, SEO turns into guesswork.
Ownership and a written log
You own everything from day one. Every task goes into a shared worklog, so you never have to ask what you're paying for.
SEO vs Lead Gen Platforms
Here is what your money buys with each one.
SEO
- No fee per lead: a page that ranks keeps answering searches with no meter running
- You own everything built, from day one
- You pick the jobs to chase, like accessible bathroom remodels
- Lead tracking shows which calls came from Google
- Reviews build your own name on your own Google profile
Thumbtack / Angi / HomeAdvisor
- Every lead has a price: $50 to $100 each for one client of mine
- You pay for leads, not for jobs that close
- Your reviews and your profile live on their platform
- Stop paying and the requests stop
- You get the job categories they list, not the niche you spot
SEO Services for Construction
What my SEO work for construction businesses includes.
Google Maps Rankings Across Your Service Area
The map results are where Best Construction Brands went from #13 to #2 in 60 days in 2024. I work the profile, the reviews and the listings, then check the results on a grid, not from your office.
- Business Profile categories, services, hours, description and photos
- Google Business Profile and review work
- Old directory listings found and updated, as I did after Sealwise's name change
- Grid scans of your main searches across your area
Pages for the Jobs and Towns You Want
I build pages around the jobs you want more of. For Best Construction Brands that meant accessible bathroom pages, and for Bristlin Construction it meant separate pages for flat roofing, metal roofing, standing seam, wall panels and pole barns.
- One page per job type that pays
- Commercial and residential work kept apart
- Articles or local pages every month, 4 or 12 depending on the plan
- Keywords that produce calls: 10 of those beat 1,000 that don't
Site Fixes That Quietly Cost You Calls
Slow pages, confusing service descriptions, missing reviews and photos, and contact info that's hard to find all cost you leads. Bristlin's old site took over 5 seconds to load and ranked for zero keywords. After the new site launched in December 2025, it ranked for 70+ keywords within two months.
- Speed fixes, measured before and after, with no promised load time
- Schema markup: code that tells Google what you do and where
- Meta tags, sitemap and image alt text in place
- Call, text or quote request on every page
Tracking and Plain Reports
Best Construction Brands had no way to know if its magazine ads were working. I set up lead tracking early, because calls and booked jobs matter more than rankings.
- Lead tracking on your forms
- Reports against your launch baseline
- A shared worklog of every task
- Competitor watch, weekly on Search Visibility Pro
How it works
How an SEO Project for Construction Runs
- 30 minutes
A call with me
Tell me about your business and I'll tell you if I can help. I'll check what your competitors in your area are doing, because that one question determines which plan fits.
- before any site work
Find the jobs that pay
I go through which jobs are profitable, which calls you want more of and how customers find you now. This is where I look for gaps like the accessible bathroom market.
- first month
Tracking, baseline and profile
Google Analytics and Search Console get connected, your Business Profile gets its categories, services, hours, description and photos, and I record a launch baseline that every later report compares against.
- every month
Pages and fixes
Search Visibility ships 4 articles or local pages a month and Search Visibility Pro ships 12, plus site improvements and review work, all in the shared worklog.
- 3-month minimum, then monthly
Read the numbers and adjust
For a local business, I expect rankings and calls to follow in about 60 to 90 days, an expectation from past work, not a promise. After the first 3 months it's monthly, and you decide.
Pricing
What SEO Costs
There are two plans, and the difference is your competition, not an upsell: Search Visibility at $1,500 a month if the contractors ranking in your area aren't doing SEO, and Search Visibility Pro at $2,800 a month if they are. To check, search your trade and your town, then look at the first three businesses: do they have blog posts from the last 3 months, sites that load fast and active marketing?
Search Visibility
Flat monthly price
$1,500 /month
That's just $50/day
Claim your market before your competitors wake up.
Ideal For You If
- Your competitors have outdated or inactive websites
- You have no idea how many leads your website generates each month
- You don't show up on Google for what you do in your area
- Your Google Business Profile is incomplete or missing photos
- You need a solid foundation before competitors wake up
Best When
Your competitors are NOT doing SEO
When someone searches for what you do, they see outdated websites, slow-loading pages, and businesses that have not published content in years. This is a land grab. Search Visibility claims the territory before they wake up.
- 4 articles or local pages per month
- Site improvements
- Google Business Profile and reviews
- Real links and mentions earned, no spam
- Competitor watch
- Shared worklog
- Report vs your launch baseline
- You own everything from day one
- 3-month minimum, then monthly
Most Popular
Search Visibility Pro
Flat monthly price
$2,800 /month
That's just $93/day
Outpace competitors who are already investing in SEO
Ideal For You If
- Your top competitors publish regular blog content and rank well
- You're on page 2-3 for important keywords but can't break through
- You need to outpace competitors, not just match their effort
- Speed of results matters to your business right now
- You want someone checking on your competitors every week
Best When
Your competitors ARE doing SEO
Your top competitors are publishing content and working on their SEO every month. Matching their effort keeps you stuck at positions 6 through 10. To displace them, you need to outpace, not just compete.
- Everything in Search Visibility
- 12 articles or local pages per month
- Weekly competitor monitoring
- 3-month minimum, then monthly
What moves the price for construction projects
- Your competitors: if they have regular blog posts and fast service pages, you need 12 articles or local pages a month instead of 4
- Job types and towns: the number of locations doesn't change the pricing; it changes how many months the content takes
- Project photos: if you lack photos of finished jobs, Photo & Content Sessions add $750 a month for 1 to 2 on-site sessions, up to 50 images each
- Your Google Business Profile and reviews: that work is in both plans, so a bare profile adds work, not cost
- Your website: site improvements are in both plans; if the site needs a full rebuild, see web design for construction
- The term: both plans carry a 3-month minimum, then monthly
Search demand
What Homeowners Search For
These are monthly searches for the kinds of jobs contractors sell, including the accessible bathroom searches from the story above. Pick the jobs you want more of, and your pages need to answer the searches behind them.
| Search term | Searches / month |
|---|---|
| walk in shower remodel National, no city in the search | 2,900 |
| kitchen remodel colorado springs Colorado Springs phrase | 1,000 |
| bathroom remodel colorado springs Colorado Springs phrase | 880 |
| basement finishing colorado springs Colorado Springs phrase | 720 |
| accessible bathroom remodel The niche from the story above | 590 |
| general contractor colorado springs Colorado Springs phrase | 320 |
| ada bathroom remodel National, no city in the search | 260 |
| deck builder colorado springs Colorado Springs phrase | 260 |
Source: Semrush (US database), pulled Oct 2026 Β· Source: Semrush US database, pulled October 2026, national monthly averages. "seo for contractors colorado springs" returned no measurable volume.
More Construction Work
Featured
Bristlin Construction: 0 to 70+ Rankings in 2 Months
From zero Google keywords to 70+ rankings in just two months
Bristlin Construction Services Wisconsin
Built with eSEO Space
Website Redesign That Turns a Product Catalog Into a Lead Engine
240+ organic keywords with multiple #1 rankings, rebuilt from a 91-visit algorithm crash
Tasoro Products California
Built with eSEO Space
Further Reading
Articles related to SEO for construction businesses.
How Long Does SEO Take? Realistic Timelines for Small Businesses
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SEO for Construction FAQs
Every month you get 4 articles or local pages on Search Visibility or 12 on Search Visibility Pro, site improvements, Google Business Profile and review work, competitor tracking, a shared worklog and a report against your launch baseline. You own everything from day one. I point those pages at the jobs and towns you want more of. The wider SEO service is on my SEO page, and map work is covered under local SEO and Google Business Profile optimization.
Search Visibility is $1,500 a month and Search Visibility Pro is $2,800 a month, both with a 3-month minimum, then monthly. If your competitors aren't doing SEO, Search Visibility fits; if they are, Search Visibility Pro fits. Photo & Content Sessions are an optional $750 a month add-on if you need project photos. If you want to compare, I researched 20+ SEO agencies across Denver, Colorado Springs, Boulder and Pueblo in my Colorado SEO pricing research.
My honest expectation for a local business is 60 to 90 days before rankings and calls follow, and it's an expectation, not a promise. Best Construction Brands went from #13 to #2 on Google Maps in 60 days in 2024. Sealwise Epoxy turned its first 60 days of leads into $26,240 in new projects. Bristlin Construction had 20 keywords ranking within a week of launch. There's a longer answer in how long SEO takes.
Yes. I moved to Colorado Springs in 2023 and brought KREAKTIVE here (it operated as Digital Marketing Services until 2026). Best Construction Brands and Sealwise Epoxy are both Colorado Springs companies, and because I live in the area, I photographed and filmed Sealwise's finished projects myself. By January 2025, Sealwise ranked #1 for "epoxy garage floor" across a 25-mile radius. For local price ranges, see SEO packages in Colorado Springs.
No. I work with businesses nationally, and on these projects I set the SEO strategy and eSEO Space built the site. Bristlin Construction in Wisconsin went from zero to 70+ ranking keywords in two months. Tasoro Products in California held 240+ organic keywords in February 2026, after a Google update had cut its traffic from 900 organic visits to 91. Turnaround Solutions in Gardena went from 0 to 8 organic keywords, including #1 for "turnaround solutions". More trade work is on the construction industry page and the home services SEO page.
Not on day one. Keep any lead source that pays until your tracking shows Google calls replacing it. Lead tracking is part of the tracking, baseline and profile step in the first month, so you make that call with numbers, not a guess.
Other Services for Construction
SEO for Related Industries
Find the Jobs Your Customers Already Search For
Get a free SEO audit. I'll look at who ranks for your trade in your area, tell you which plan fits, and say so if SEO isn't right for your business yet.
- 3-month minimum, then monthly
- Free 30-Min Strategy Call
- Shared worklog and reports
Your strategist
Kristian Kreaktive
Founder & Lead Strategist at KREAKTIVE
#1 Freelance Digital Strategy Expert on Clutch (Oct 2026). 17 years in digital marketing, 15 of them running his own agency, building websites and SEO strategies that bring real results for small businesses.
#1 Freelance Digital Strategy Expert (Oct 2026) Ranked #1 Freelance Digital Strategy Expert on Clutch, Oct 2026 #3 Freelance Web Designer (Oct 2026) Ranked #3 Freelance Web Designer on Clutch, Oct 2026 Featured by Google Google ActΓvate Success Story (Google) 5.0 Google rating from 44 Google reviews: 24 on the KREAKTIVE profile (Spain) and 20 on the DMS profile (Colorado Springs)
Learn more about my approach