What is Local Keywords?

Use keyword tools filtered to your specific location (Google Ads Keyword Planner lets you filter by city). Also check Google autocomplete for local suggestions, look at competitor title tags and headings, and analyze your Search Console data for queries already bringing local traffic.

Not necessarily every page, but definitely on your homepage and key service pages. Natural inclusion beats forced repetition. 'Plumber Services in Denver' for your main service page makes sense; adding 'Denver' to every blog post title looks spammy and isn't always relevant.

Not directly, you can't rank by literally writing 'near me' on your pages. Google interprets 'near me' based on the searcher's location and matches it to businesses nearby. Focus on local signals (address, schema, GBP optimization) rather than stuffing 'near me' into content.

Create dedicated landing pages for each major city with genuinely unique, useful content about serving that area. Use the city name naturally in the title, H1, and throughout the content. Don't just change the city name and keep everything else identical, that's thin content.