Brand Identity System & Logo Creation for Energy & Telecom Firm in Bilbao
New identity system built to compete for larger contracts
Sakaldi Spain
Brand Identity for Professional Service Firms
Clients can't test a firm's advice before they hire it, so they judge the proposal, the deck and the website instead. I design professional services brand identity that makes those look as established as the work behind them.
I'm Kristian. I trained in visual communication at IED Madrid, and I do the branding work myself. When a firm hires me, I start with the principals: I interview them about how clients pick them. Then I design for what those clients actually read: proposals, PDFs, decks and LinkedIn, not just a logo.
The firms on this page are ones I branded. MERAIR is an international trade consultant in Bilbao. Sakaldi is an energy and telecom consulting firm, also in Bilbao. Pegria is a cybersecurity consulting firm in Los Angeles, and Privageo is a data privacy consulting firm in Irvine, California. On Pegria and Privageo I did the branding and my development partner, eSEO Space, did the development. Ariadna, an emotional coach in Barcelona, is here too.
Most of the thinking in a firm's brand doesn't shout. MERAIR's logo is six arrows pointing outward, and the negative space between them forms arrows pointing inward: export and import in one mark. Sakaldi's owner wanted the initials of his wife and daughter in the logo, so the M and the S sit inside the loops of the mark.
I haven't branded law firms, CPA firms, financial advisors or architecture firms, and I won't pretend otherwise. If you run one, the notes below say plainly which parts are general guidance and which come from my own work. For advisory practices, see branding for consulting firms, or read about my branding service as a whole.
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18
Industries with published case studies
17
Years in digital marketing
15
Of them running my own agency
Featured Branding for Professional Services
ConsultingProfessional Services BrandingSEO
How 50 Monthly Searches Turned Into a Fully Booked Consulting Business
Brand identity, website design, and SEO strategy for an international trade consultant. Proof that 'small markets' are often goldmines when you know what you're doing.
Result
From zero online presence to fully booked in 6 months, zero ad spend
8,540
Impressions (3 months)
15+
Monthly Leads
6 Months
Timeline
Client reviews
What Professional Services Clients Say
"I worked with Kristian on my company's branding and website, and the experience was fantastic. He creatively guides you and offers multiple options until you find the perfect fit. He's always available and attentive to any changes or concerns you might have. He explains the entire process and functionality of your website every step of the way and is 100% available to answer any questions. I would definitely recommend him for his creativity, availability, and professionalism."
"When undertaking a project to create a professional image without losing that personal touch, a good design is essential. At Kreaktive, they provided us with all the care and dedication expected of a professional, without losing the good taste and originality that can make a difference in a business. The service is unbeatable and highly recommended."
Professional Services Branding Challenges
Your Brand Looks Younger Than Your Firm
You have years of client work behind you, but the logo and the documents still look like your first month. Prospects who don't know you yet can only judge what they see.
New Firm, Nothing to Point To Yet
A new practice has no client logos and no track record to show. How it presents itself is the one thing it fully controls on day one.
Your Whole Field Looks the Same
Navy blue, a shield or a column, a stock photo of a handshake. When every firm on a shortlist looks alike, the decision slides toward price.
Every Document Leaves the Office Looking Different
Each partner formats proposals their own way, and the deck, the letterhead and the LinkedIn banner don't match. The firm ends up looking like several small practices sharing an address.
Buyer notes
What Professional Services Buyers Look For
Trust, Not Trends
Firms sell judgment, so I keep the palette and type restrained and choose them to signal credibility rather than this year's style. For Privageo, navy blue carries the trust and deep red signals urgency, the right note for compliance deadlines. For Pegria, I chose navy and purple over the shields and hacker green that most cybersecurity brands fall back on.
Built for Proposals, Decks and LinkedIn
I build the identity as a system for the things a firm actually sends: PDFs, proposals, decks and LinkedIn, not just a logo file. Pegria's identity works on a building sign, a business card, a pitch deck and a 60-pixel app icon, without a separate design for each.
Start With How Clients Pick You
Before I sketch anything, I interview the principals about how their clients choose them. With Privageo, I first worked out how their prospects evaluate firms like theirs, and the website ended up mirroring their Discover, Build, Manage method. With MERAIR, the logo grew out of what the business actually does: import and export.
Law, Accounting, Advisory and Architecture Firms
I haven't branded law, CPA, financial or architecture firms myself, so treat this as general guidance, not experience. If the firm name carries partners' names, the mark should still work the day that name changes. If several partners approve the brand, agree at kickoff who gives the final yes, because a project moves at the speed of its decisions. If your profession limits what you can advertise, check those rules before a tagline goes on anything. For a visual practice like architecture, the photography direction in Brand Identity Pro matters as much as the logo.
A Brand System or a Logo File
What a firm gets from each, side by side.
Branding
- I interview the principals about how clients choose your firm before I design anything
- A restrained palette and type chosen to signal credibility
- A system built for proposals, PDFs, decks and LinkedIn
- Guidelines of 10-12 pages (Brand Identity) or 25-35 pages (Pro) that any designer or printer can follow
- Every file in AI, EPS, PNG, SVG and PDF, and you own all of it
A logo on its own
- Shows what you look like, not why a client should pick you
- One mark, with no rules for color, type or layout
- Each proposal and deck gets styled by whoever makes it
- Nothing to hand a new hire, a printer or another designer
- The look drifts a little with every new document
Branding Services for Professional Services
What my branding work for professional services businesses includes.
Discovery With the Principals
Before any design, I learn how your clients choose you and where your competitors all look the same.
- Kickoff questionnaire of 15-20 questions (Brand Identity)
- 90-minute brand discovery workshop, recorded (Pro)
- Visual analysis of your top 5-7 competitors (Pro)
- Brand positioning brief and 2-3 mood boards (Pro)
Logo and Visual Identity
A mark and a visual system chosen to signal credibility in every format your firm uses.
- 5 logo concepts (Brand Identity) or a complete logo system: primary, secondary and icon (Pro)
- Color palette with HEX, RGB, CMYK and Pantone codes
- 2 fonts (Brand Identity) or 3-4 fonts with a hierarchy (Pro)
- Custom graphic elements and photography direction (Pro)
Brand Guidelines
The rulebook that lets anyone on your team, or any designer or printer, apply the brand correctly.
- 10-12 pages (Brand Identity) or 25-35 pages (Pro)
- Logo usage: when to use which version
- Color and typography rules
- Do's and don'ts
Proposals, Decks and Everyday Documents
The documents your clients actually read, designed to match the rest of the brand.
- Presentation template for PowerPoint or Google Slides (Pro)
- Full stationery suite: business cards, letterhead, envelopes and folders (Pro)
- HTML email signature (Pro)
- Business card and social profile templates, including LinkedIn (both tiers)
How it works
How a Branding Project for Professional Services Runs
- Week 1
Interview the Principals
Brand Identity starts with a kickoff questionnaire of 15-20 questions, sent within 24 hours of payment. Brand Identity Pro starts with a 90-minute discovery workshop, recorded, where I ask how your clients choose you.
- Week 1
Look at the Competition
For Brand Identity, a quick scan so you don't accidentally look like the firm down the street. For Pro, an analysis of your top 5-7 competitors' branding: where they all look the same, and where you can stand out.
- End of week 1 (Brand Identity) Β· Weeks 2-3 (Pro)
Concepts
Brand Identity: 5 logo concepts shown in context on mockups, with the thinking behind each one. Pro: a positioning brief and 2-3 mood boards in week 1, then the complete logo system in weeks 2-3.
- Week 2 (Brand Identity) Β· Weeks 2-3 (Pro)
Refine
3 revision rounds are included. If you're still not there, I keep refining within the direction you approved. Changing direction entirely is a new quote, and I'll tell you before I start.
- Weeks 4-5 (Pro)
Build the Firm's Documents
The 25-35 page guidelines, the stationery suite, the email signature, the social media templates and the presentation template for proposals and pitches.
- End of week 2 (Brand Identity) Β· Week 5 (Pro)
Hand-Off
Every file in an organized cloud folder, plus a walkthrough on how to use it: 15-30 minutes for Brand Identity, 45-60 minutes for Pro. You keep lifetime access to the files.
Pricing
What Branding Costs
Both tiers are one-time project prices, and either one can be split into 3 payments with no interest.
Brand Identity
Starting at
$2,700
Best When
You need to look professional fast
Perfect for new businesses or those using a DIY logo. Get a polished brand identity in 1-2 weeks that builds instant credibility.
- 5 logo concepts
- 3 revision rounds
- Color palette & typography
- 10-12 page brand guidelines
- Business card design
- Social media profile templates
- All file formats (AI, EPS, PNG, SVG, PDF)
Best Value
Brand Identity Pro
Starting at
$7,700
Best When
You've outgrown your current brand
For established businesses ready to compete at the next level. A complete brand rebuild with strategy, workshop, and comprehensive guidelines.
- Complete logo system (primary, secondary, icon)
- Brand discovery workshop
- Visual competitor analysis
- 25-35 page comprehensive guidelines
- Full stationery suite
- Presentation template
- Photography direction
- 3 revision rounds, then we keep going within the agreed direction
What moves the price for professional services projects
- Where the firm is: a first real brand fits Brand Identity, and an established firm that has outgrown its look fits Brand Identity Pro.
- Whether you need the presentation template and full stationery suite for proposals and pitches. Those come with Brand Identity Pro.
- More than one entity, such as a firm and a separate advisory arm: Brand Architecture, $3,000, covers naming, hierarchy and mark usage across two entities.
- A change of direction after you approve a concept is a new quote, and I tell you before I start.
- Printing, signage fabrication, trademark registration and stock photography are outside both tiers.
Search demand
What Firms Search For
Monthly US searches for professional services branding terms. Law firm branding alone gets more searches than any general term. Accounting, advisory and architecture firms search too, which is why the guidance above covers them even though I haven't branded those firms.
| Search term | Searches / month |
|---|---|
| law firm branding | 1,300 |
| professional services branding | 480 |
| law firm logo design | 320 |
| architecture firm branding | 320 |
| branding professional services | 210 |
| financial advisor branding | 210 |
| accounting firm logo | 210 |
| professional services branding agency | 140 |
| branding professional service firms | 110 |
| professional services branding specialist | 70 |
| professional services brand identity | 50 |
| brand identity for professional services | 40 |
Source: Semrush (US database), pulled Oct 2026 Β· Semrush has no state-level database, so these are national numbers.
More Professional Services Work
Brand Identity and Visual System for a Cybersecurity Firm
From zero brand to enterprise-ready identity in 3 weeks
Pegria California
Built with eSEO Space
Brand Identity and Web Design for a Data Privacy Firm
Education-first website and brand identity that positioned a new firm as an established authority
Privageo California
Built with eSEO Space
How greek mythology helped Ariadna's Branding and Storytelling
From struggling to find clients to a waitlist of 350+
Ariadna Coaching Spain
Further Reading
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Branding for Professional Services FAQs
Brand Identity takes 1 to 2 weeks, and Brand Identity Pro takes 4 to 5 weeks. What stretches a project is waiting for decisions, not the design work. Pegria's identity took 3 weeks from kickoff to final delivery because the client decided quickly. As general advice, if several partners need to approve, agree at kickoff who gives the final yes.
It depends on the tier. Brand Identity includes 5 logo concepts, 3 revision rounds, a color palette and typography, 10-12 pages of brand guidelines, a business card design, social media profile templates and every file format. Brand Identity Pro adds a brand discovery workshop, a visual competitor analysis, a complete logo system, 25-35 pages of guidelines, a full stationery suite, a presentation template and photography direction.
Not always. Some firms need an identity built from scratch, and others just need to clean up what they already have. On the call I'll tell you which, and I won't oversell it.
Yes, in Brand Identity Pro. It includes a presentation template for PowerPoint or Google Slides that you can use for proposals, pitches and internal decks, plus letterhead, folders and an HTML email signature. Brand Identity covers the business card and social profile templates, including LinkedIn.
You do. Every file and every variation is yours, source files included, in AI, EPS, PNG, SVG and PDF. There are no licensing fees or recurring charges, and you keep lifetime access to the folder.
The work, written down before you pay. On US projects, the list is: brand discovery complete, 5 logo concepts presented, color palette and typography presented, revision rounds delivered per the agreed scope, final files delivered in all formats, and the brand guidelines document delivered. If I don't ship every item within 30 days, you can ask in writing, within 7 days, for your deposit back. The clock pauses while I'm waiting on you for content or an approval, and if that waiting passes 15 days in total, the Proof Period closes. It covers what I ship, not how prospects respond to it.
Other Services for Professional Services
Branding for Related Industries
Let's Look at What Your Clients See First
30 minutes, no pitch. Tell me how clients choose your firm, and I'll tell you whether you need a full identity, the bigger Pro system, or just a cleanup of what you already have.
- One-time project price
- Free 30-Min Strategy Call
- Prices published on the site
Your strategist
Kristian Kreaktive
Founder & Lead Strategist at KREAKTIVE
#1 Freelance Digital Strategy Expert on Clutch (Oct 2026). 17 years in digital marketing, 15 of them running his own agency, building websites and SEO strategies that bring real results for small businesses.
#1 Freelance Digital Strategy Expert (Oct 2026) Ranked #1 Freelance Digital Strategy Expert on Clutch, Oct 2026 #3 Freelance Web Designer (Oct 2026) Ranked #3 Freelance Web Designer on Clutch, Oct 2026 Featured by Google Google ActΓvate Success Story (Google) 5.0 Google rating from 44 Google reviews: 24 on the KREAKTIVE profile (Spain) and 20 on the DMS profile (Colorado Springs)
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