What is Algorithm?
TL;DR
The complex set of rules Google uses to rank websites. Google updates its algorithm thousands of times per year, with major updates getting names like "Helpful Content Update" or "Core Update." These changes can significantly impact rankings. Following E-E-A-T principles and avoiding Black Hat SEO tactics protects you from being hurt by algorithm updates.
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Frequently Asked Questions About Algorithm
What is Google's algorithm?
Google's algorithm is the system that decides which pages rank for which searches. It evaluates hundreds of factors to determine the most relevant, authoritative results. The exact formula is secret, but SEO best practices are based on observed patterns.
How often does Google update its algorithm?
Google makes thousands of small changes yearly, plus several major 'core updates' announced publicly. Major updates can significantly shift rankings. Following Google's official announcements helps you understand changes.
How do I protect my site from algorithm updates?
Focus on genuine quality: helpful content, good user experience, honest practices, and real expertise. Sites following these principles generally survive updates; sites using tricks or thin content get hit. Don't chase shortcuts.
My rankings dropped after an update. What do I do?
First, confirm it was an update (check industry news). Analyze what changed, which pages lost traffic for which queries. Compare to pages that now rank better. Often the solution is improving content depth, expertise signals, or user experience.
Terms Related to Algorithm
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is Google's framework for evaluatin...
Read definition Red FlagsGoogle Penalty
A punishment Google applies to websites violating its guidelines, either through manual review or Algorithm updates. Pen...
Read definition SEORanking Factors
The signals Google uses to determine where pages appear in search results. There are hundreds of factors, but the most i...
Read definition SEO301 Redirect
A permanent redirect that tells browsers and search engines "this page has moved forever, go here instead." When someone...
Read definition SEO302 Redirect
A temporary redirect that tells search engines "this page has moved for now, but it's coming back." Unlike a 301 Redirec...
Read definition SEOAlt Text
Descriptive text added to images that tells search engines (and screen readers) what an image shows. Good alt text is sp...
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