Stand Out in the Charleston, SC Market

Branding packages for Charleston businesses typically range from $2,700-$7,700 depending on scope. A logo-only project is on the lower end. A full brand identity (logo, color palette, typography, brand guidelines, and collateral templates) is a larger investment that pays off every time a customer encounters your business online or on King Street.

Yes. Charleston has one of the strongest visual identities of any US city. The historic architecture, preservation culture, and hospitality industry set a high bar for design quality. Your brand does not need to mimic the pastel row house aesthetic, but it must feel intentional and polished. Generic logos stand out in the wrong way here.

This is a common Charleston challenge. The key is building a brand system that flexes across audiences without losing its core identity. Your logo, colors, and voice stay consistent, but your messaging adapts. Tourist-facing touchpoints emphasize experience and discovery. Local-facing touchpoints emphasize reliability and community roots. I build brand guidelines that cover both scenarios.

Most branding projects take 4 to 8 weeks from discovery to final delivery. That includes research, concept development, revisions, and final file delivery. For Charleston businesses, I focus on creating a brand that works across both digital and physical touchpoints, from your website and social profiles to signage and print materials.

A full branding package includes logo design (with variations for different sizes and contexts), color palette, typography system, brand voice guidelines, and a brand guidelines document your team can reference. I also provide core applications like business card design and social media templates so you can start using your new brand immediately.

A logo is one mark. A brand identity is the complete system: colors, typography, patterns, voice, photography direction, social media templates, and a guidelines document that tells any designer how to use it all. Businesses that stop at a logo end up with mismatched fonts, wrong colors, and inconsistent materials.

Yes. Along with the visual identity, I also work on how your brand sounds: voice and messaging. On Brand Identity Pro, the brand positioning brief puts who you are, who you serve and how you're different into words before any design starts.

Yes. You own every file, source files included, plus your brand guidelines and full usage rights, with no licensing fees. I hand everything over when the project is done, so any designer or printer can work with it later.

You work directly with me, start to finish. No handoffs to junior designers, no layers of project managers. My prices are published, and before you pay the deposit I put in writing exactly what I'll ship in the first 30 days.

Yes, with training on your files. Brand Identity includes a 15-30 minute walkthrough on how to use your files. Brand Identity Pro includes a 45-60 minute training session on the brand system and a guidelines walkthrough. A new website is a separate project, and so is design work after delivery.

You make every key decision. Brand Identity starts with a kickoff questionnaire of 15-20 questions about your business, your customers and your preferences. Brand Identity Pro starts with a 90-minute discovery workshop. After that, you choose a direction from the concepts and give feedback in each revision round.

Both packages include 3 revision rounds. If you're still not there, we keep going within the direction we agreed. Changing direction entirely is a new quote, and I'll tell you before I start. Most clients land it in 3 or 4 rounds.

You get a 1-year evolution credit. If within 12 months of delivery you pivot, add a service line or need to update your brand for a real business reason, you get $500 toward the update work. You also keep lifetime access to your files.

Yes. I work with businesses across the US from Colorado Springs, and before I moved here in 2023 I ran KREAKTIVE in Spain for over a decade.

Start with one question: is this your first real brand, or have you outgrown the one you have? On a 30-minute call I look at what you use today and tell you which package fits. Sometimes the honest answer is that you don't need either yet.

Yes. Not every project needs to start from scratch. Tell me what you already have and what isn't working, and I'll tell you which package fits, or whether you need one at all.

Yes, as separate services. I offer website design, SEO and AI search optimization so your new brand gets found online. I don't run paid ads, but I can refer you to someone who does.

Answers about your business, your customers and your preferences. For Brand Identity, they come from a kickoff questionnaire of 15-20 questions. For Brand Identity Pro, they come from a 90-minute discovery workshop on who you serve and what makes you different.

No monthly retainer. Branding is a one-time project. After delivery you keep lifetime access to your files and the $500 evolution credit for 12 months, and any new design work is quoted on its own.