Questions to Ask Before Hiring an SEO Agency (And the Answers You Want to Hear)
The questions to ask any SEO agency before you sign, the answers that should make you comfortable, and my own answer to each, including where I'd tell you no.
Tag: Small Business
Denver Local SEO for Small Business: The Step-by-Step Playbook
Denver local SEO is really a dozen suburb rankings. For 6 trades, 64% of trade-plus-city searches named a suburb, not Denver. Here's the step-by-step playbook.
Conversion-Focused Web Design: How to Build Pages That Turn Visitors Into Customers
Conversion-focused web design builds every page around one action, like a call or quote request. My 5-step framework, plus a teardown of my own homepage.
Product Page SEO: How to Write Pages That Rank and Actually Sell
Product page SEO for online stores: what Google's own ecommerce docs ask for, the page elements that help you rank and sell, and what to do when a product sells out.
Google Business Profile Photos: Google's Rules, a Shot List and Your Cover Photo
What Google says about Google Business Profile photos: sizes, what to shoot with or without a storefront, phone upload steps, and why your cover may not show.
Best Local SEO Tools: What to Use (And What You're Wasting Money On)
The local SEO tools I actually pay for, what each one costs on the vendor's own page, and the three kinds of tools I'd tell a one-location business to skip.