Establishing a strong brand and effective online presence is crucial.
This case study explores how we helped Ariadna Grau’s coaching practice through strategic branding and website development.
Created a unique brand identity: Developed a branding strategy that truly resonates with her audience.
Strengthened her branding: Built a powerful, cohesive story that enhances her coaching brand.
Developed an effective website: Designed a website that improves her online exposure and branding.
Over 350 Happy Customers
When Ariadna approached us, her coaching business faced several challenges:
These factors combined to make it challenging for Ariadna to attract and retain clients in a competitive market.
Our Solution: Harnessing the Power of Storytelling
We understand that compelling narratives are crucial for creating memorable brands. It’s not just an added feature—it’s a fundamental aspect of brand building.
In her case, the story of Ariadna and the Labyrinth from Greek mythology provided a rich, logical foundation for her brand. Couldn’t have asked for a better situation:
Symbolizes the internal struggles and uncontrolled impulses that clients learn to confront and channel positively.
Represents the complex journey of personal growth and emotional healing that Ariadna’s clients undertake.
Just as mythological Ariadna helped Theseus navigate the labyrinth, Ariadna guides her clients through their emotional challenges.
Developed a compelling narrative around Ariadna’s role as an emotional guide
Incorporated elements from the Greek myth of Ariadna and the Labyrinth
Wove this story throughout all brand touchpoints to create a cohesive identity
Created a distinctive visual identity reflecting Ariadna’s coaching philosophy
Designed a professional logo incorporating labyrinth imagery
Developed a cohesive color palette and typography
Produced essential brand materials:
Established brand guidelines to ensure consistency across all platforms
Built a user-centric website structure mirroring the journey of clients
Implemented intuitive navigation for seamless user experience
Integrated responsive design for optimal viewing on all devices
Developed engaging content that articulates Ariadna’s unique approach
Optimized the site for search engines to improve online visibility
Integrated contact forms and booking systems for easy client acquisition
”I was struggling to stand out, but Kreaktive nailed it. They took my passion for mythology and turned it into a brand with a story that I love behind it.
Ariadna GrauEmotional Coach in Barcelona
At Kreaktive, we’re pretty proud of helping Ariadna. But more than that, we see her success as a blueprint for other businesses. It shows how the right branding can really shake things up, no matter what field you’re in.
Here’s how we work: We don’t just slap a logo on things and call it a day. We dig deep to understand what makes each client special. With Ariadna, we got to know her passion, her ideal clients, and her big dreams for emotional coaching.
The results? They speak for themselves:
But here’s the best part: More coaching sessions, more money coming in, and a whole new way of doing business.
We think your business could have a similar success story. Whether you’re on your own, just starting up, or have been around for years, it all comes down to:
At Kreaktive, we’re not just about making things look pretty. We’re here to help your business grow. We’ll work to understand your goals, come up with plans to reach them, and keep tweaking things as you grow.
Like we did for Ariadna, use a unique theme or story to differentiate your brand. We used Greek mythology to make her coaching practice memorable and distinctive. Find something that you like and start there.
Absolutely. While we offer professional services, Ariadna’s success shows that focusing on a strong concept (like her mythology theme) can be more impactful than expensive marketing.
It depends on your reach and SEO strategy. In this case, Ariadna started seeing results within a few months. Her distinctive brand made her more memorable, leading to increased client interest relatively quickly.
Find your unique angle, like Ariadna’s mythology theme. Your brand should reflect your personal approach to therapy and resonate with your ideal clients.
It did for her. Her new brand helped her connect more effectively with potential clients, significantly growing her practice.
It’s subjective and depends on who you’re hiring, but she found it valuable.
Ariadna’s experience suggests yes. Strong branding from the start helped her establish a solid foundation for growth.
Yes. A key part of Ariadna’s success was having a professional website that showcased her unique brand and approach.
We set up easy-to-use templates and guidelines for Ariadna, allowing her to maintain her brand consistently without it taking too much time from her coaching.
Yes, if done thoughtfully. We helped her create a social media strategy that aligned with her brand, extending her reach and engagement with potential clients.
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