If you’ve spent any time around Colorado Springs – whether at local markets, specialty shops, or browsing for natural skincare – you’ve likely encountered Simple Body’s distinctive products. They’ve built a remarkable reputation over the years, and for good reason: their commitment to quality natural skincare is evident in everything they create.
I recently collaborated with Simple Body to elevate their visual presence to match the premium quality of their products. Here’s what made this project particularly interesting: while their products already had a strong local following, they needed images that could effectively communicate their value across multiple channels – from their brick-and-mortar displays to their expanding digital presence.
The core challenge was straightforward: capture the essence of their handcrafted soaps, lotions, and skincare products in a way that both loyal Colorado Springs customers and new online shoppers could connect with. We focused on three key elements:
